CENTRES activities UK



To model the recently-developed Social Enterprise Qualification (SEQ) as a means of engaging young people in creative entrepreneurship in schools.



To work with 5 schools across London, engaging 30 pupils at each to run creative businesses (??) and achieve their SEQ

To train at least one teacher per school in the SEQ

To engage 5 mentors from the creative industries to support different aspects of project delivery and inspire young people.


Target group

Young people aged 15+ in schools in disadvantaged areas of London


Educational approach

Our approach to these pilots is to allow schools to lead the work in a supportive environment. With each school receiving the same training and support around the SEQ, they will be able to map out a project plan with the AND facilitators that is tailored to the needs of their pupils and their school. The five pilots will not necessarily all be the same, but will use the SEQ as a framework within which to try out ideas – led by the young people involved.

The mentors will be a pool of inspirational individuals from a range of creative industries. All five mentors will engage with all five schools – providing inspiration/ guidance on a different element of the programme (ie project stages – planning/design/marketing etc). This will expose the young people involved in the programme to a wider range of individuals and industry exemplars than if one mentor were attached to each school.

Projects will be led by the young people as much as possible, supported by teachers and the AND team. This approach is based on our previous experience running creative learning and careers focused programmes.




Program Content & deliverables

Two or three freelance facilitators will be trained in delivering the SEQ alongside at least one member of staff from each school. The freelance facilitators will support the schools in planning and running their projects and will also undertake evaluation and monitoring.

Each school, together with a facilitator, will plan the content of their project according to the needs and interests of their pupils.

Pupils will be supported to indentify the creative project they want to set up and will be supported by their teacher to do so.

Five industry mentors will be identified by A New Direction and recruited to the programme.  Each with a different area of expertise or industry knowledge, they will support all five schools through a range of interventions at different stages of the project (i.e. presentation about their business/ industry to inspire pupils, workshop on how to promote their service/product, etc). These mentors will also be available to answer questions more broadly about the entrepreneurial activities they have been involved in during their career.

Each school will receive:

  • Support of a freelance facilitator and the AND team
  • Training in running the SEQ for at least one member of staff
  • SEQ support materials
  • Follow up support (1 day per school) from a member of the SEQ team
  • A small budget for materials etc needed to set up and run the project (£500-£1000 per school)


  • Young people to achieve SEQ
  • Record of each project through project diaries and other project documentation (photos, blogs etc)
  • Evaluation report/ data


Duration of the programme

Recruitment of schools will start in October 2012, with school training and initial planning to be completed by December 2012. Delivery of the project in schools will run from January to April 2013, with the final evaluation report to be completed by June 2013.



This programme will be evaluated using the following tools (still currently in development)

  • Baseline survey of pupils and teachers
  • Endpoint survey of pupils and teachers
  • Session diary (pupil feedback and teacher comments)
  • Mid and endpoint evaluation conversations (pupil/teacher/mentor)


In addition the following will be monitored

  • Number of direct beneficiaries
  • Number of indirect beneficiaries
  • Unexpected outcomes


A short report will be produced based on this data.


Innovative approach for the project

The project will trial the use of the new Social Enterprise Qualification in London schools. AND staff will be trained alongside teachers so that the organisation retains expertise and can share this more widely as a legacy of the project.

The project will also use 5 mentors to inspire the young participants and support them in different aspects of their programme


Pilot Programs Description

Detailed programme description  per day/session including:

Content of session

Methodology used for session

Deliverable of session

Educational tools and materials for session

Implementers of the programme per session



Presentation of pilots should have following elements:

  • Name of the programme
  • Description of the programme
  • Target group
  • Implementors of the programme
  • Aims and objectives
  • Findings/outcomes
  • Photo/pictures
  • Feedbacks from the participants
  • Impact on the entreprenership development

Social Enterprise Qualification

How does this pilot fit with the curriculum – how do the pupils benefit?

The pilot increased students' knowledge and understanding of creative entrepreneurship, and equipped them with new and/or improved entrepreneurial skills: team working, creative thinking, planning, budgeting, product design, presentation skills. Accreditation via the Social Enterprise Qualification gave weight to this learning.

A short resume

Five London schools piloted the use of the Social Enterprise Qualification (originally developed by the Real Ideas Organisation) in creative entrepreneurship projects with small groups of students. Teachers were trained to deliver the qualification, and worked alongside a mentor (entrepreneur) to develop their pilot project. Each group of students focused on a different creative enterprise area, and all had the chance to meet a wide range of entrepreneurs through a central Creative Enterprise Day held at a major cultural hub venue.


Age group

11 to 18


Contact details

For more information, contact Laura Fuller, Programme Associate at A New Direction, London. Laura.fuller@anewdirection.org.uk.