Sir Ken Robinson: Creativity is Key to a Company’s Success

Robinson, a world-renowned speaker and advisor on education and the arts, is best known for his famous 2006 speech — the most watched TED talk of all time —which makes a compelling case for creating an education system that nurtures creativity.

There is usually a complicated web of reasons cited when companies fold, but ultimately, their inability to thrive in a changing world often comes down to one simple flaw: a lack of imagination.

That’s what Sir Ken Robinson believes is the downfall of our public education system, and the same institutional problems are plaguing many corporations, he says.

As the keynote speaker at Xerox’s simple@work conference, Robinson said a similar culture of stifling creativity breeds an innovation crisis at some of the world’s largest companies.

He recently sat down with Real Business to share some thoughts about the importance of encouraging original ideas and rejecting a pack mentality among employees.

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