The purpose was to create a generation of young Estonians with an enterprising mindset and appropriative social and business skills, as well as contacts among professionals and entrepreneurs, that will support youngsters’ self-fulfilment in creative industries.
On the practice ENTRUM is a serie of grand attractively designed “MTV style” events, where participation of business and culture celebrities as role models is masterfully combined with business model workshops and pitching practice. Students has their personal mentor from the number of acting entrepreneurs.
Incubational program that starts in October and finish in February and consists of three one-day sessions and one night session culminates with start-up’s competition in March. According to the results the President of the Republic of Estonia awards most entrepreneurial students’s start-ups, best mentor and school with biggest number of finalists.
Age group
13-19 year old
How does this pilot fit with the curriculum – how do the pupils benefit?
According to the feedback of participants and partners the “ENTRUM 4-steps” method is perfect to inspire and empower youngsters to get started, discover creative industries inside life and with people around, take responsibility for the project success.
Participants became more self-confident, dare to create and initiate new ideas. They got appropriate business skills for building up functioning creative industries start-up, as well network and contacts for colloboration with creative industries business incubators, regional development centres. Direct connection of ENTRUM creative industries start-ups to creative industries business-incubators and entrepreneurs helps avoid “putting students in the bubble” and created direct links between students and all the creative industries ecosystem.
All start-ups finalists have received a certificate certifying their skills to potential future employers and partners, as well as giving them the right to be entrepreneurial in their own right.
Here is some feedback from participants and partners:
“Big big thanks to the whole ENTRUM team that you have created so powerful and cool program, where young people can develop themselves. You do superior work!”, Rudolf-Gustav Hanni, creative industry start-up “Tegude päevik”.
“We already had the “enterprise virus”, when we joined the ENTRUM programme “Creative Industries: design LAB”, but ENTRUM was a real opportunity and gave us the courage to start do real things. Thanks to “Creative Industries: design LAB” we can face the challenges and find creative and sensible solutions. We have got very important experience. We believe that this experience is the foundation of our success in the future. Start-up “Mirembe stickers”, CI: design.
“The participation in the ENTRUM programme “Creative Industries: design LAB” gave impetus to starting action, as well as knowledge of how to act. It gave us so much self-confidence”. Start-up “Arting group”, CI: design.
“Thanks ENTRUM very important step forward is made in increasing the youth entrepreneurship role in Estonia. Entrum makes entrepreneurship more attractive, and cool, something which every young person would want to get involved, and this is the best result”, Kadri Talvoja, British Council.
“ENTRUM brings to Estonian pupils a comprehensive business education, which tends to be lacking in our formal education system. ENTRUM creative industries labs teache young people the skills that will help them better understand the value and potential of their homeland. ENTRUM shows that entrepreneurship is not necessarily only profit making. Entrepreneurship, including creative entrepreneurship is creation and active attitude in each area of life, the birth of new ideas and the ability to successfully implement these ideas”, Anu Lõhmus, CEO of Tallinn Business Incubators.
Subjects:
Estonian (sales pitching, marketing product creation (press-realise));
Russian (sales pitching, marketing product creation (press-realise));
Literature (Marketing and communication planning);
Art (Marketing products (video, poster));
Mathematics (budgeting, accounting, product costing and pricing);
Psyhology (Team-bulding);
Economics (different types of business models, business planning, introduction of Estonia’s entrepreneurship and creative industries ecosystem. Financial planing, budgeting, accounting, product costing and pricing, start-up capital, analysis of business idea launching results, business ethics, collobration with Estonia’s entrepreneurship development and creative industries ecosystem);English (sales pitching).
Contact details
For more information on this pilot please contact Ms Darja Saar, CEO of ENTRUM foundation – www.entrum.ee/en
Please look closer to ENTRUM enterprising mind-set creation 4-steps methodology application to ENTRUM creative industries start-up’s guidelines to learn more about particular method.