“ENTRUM Night Music Video Action” is a method for boosting youngsters immediate readinees to act, as well improving
their knowledge related to logic of creative industries functioning (production,
post-production, marketing).
Age group
13-19 year old
How does this pilot fit with the curriculum – how do the pupils benefit?
The music video produced by the youngsters was broadcast on the national TV channel ETV2 and stayed in the music charts for 3 weeks. The video has been viewed more than 30 000 times on YouTube and shared 200 times on Facebook.
Youngsters have got practical experience of music video production and post-production. Pupils got the idea how creative industries production process looks like, who are the members of the production team and what are their responsibilities. How to market final result.
“When you learn how a music video is made and at the same time are contributing into this process yourself, it gives way more than listening to yet another boring lecture and taking a test. This definitely motivated me to put more effort into my own business project.” Magnus Liir, Night Music Video Action participant.
Subjects:
Estonian (marketing product creation (press-realise));
Russian (marketing product creation (press-realise));
Literature (Marketing and communication planning);
Art (video scenario, video production); Dancing; Music.
Contact details
For more information on this pilot please contact Ms Darja Saar, CEO of ENTRUM foundation – www.entrum.ee/en
Please look closer to ENTRUM Night Music Video Action guidelines to learn more about particular method.